The word “coupon” according to marketing concepts represents a class of discount tickets that on exchange grant a financial discount or rebate on costs of purchased products. The discount tickets as per marketing rules are issued by manufacturers to promote and advertise of their produced products and tickets in general work as a part of marketing strategies of issuer Company.

On exchanging discount coupons with a retailer, the coupon owner receive a benefit over the price of purchased products, the benefits sometimes deliver a cash benefit and other times it deliver an additional quantity of purchased commodity. Magazines of different categories, major newspapers of country and internet services are the major mediums through which these coupons are distributed.

Newspaper coupons cuttings are the most popular type of discount coupons frequently used in market. Any one who has a coupon cutting in his pocket can gain ‘discount’ advantages.

Most of the times discount coupons are distributed for the newly introduced products to increase the consumers for the product and some of times these tickets are issued for the sale of old fashioned products or to sell dead stock of company.

Companies usually offer different categories discount coupons to attain some predetermined goals like online coupons to increase traffic for online stores websites, grocery coupons to capture more and more numbers of customers, and hotel coupons to increase the numbers of visitors for hotel services.

Discount coupons usually enclosed features that are beneficial for both the consumer and supplier. Use of a discount coupon helps customers in saving some amounts in their pockets and for the supplier side these help him to sell more numbers in comparison to his competitors.

The discount enclosed in discount coupons sometimes offer a discount on price and some times it offer additional supply of same commodity on purchase of certain quantity of some specified products.